Month January 2025

Let’s face it: advertisers and publishers often speak different languages. Advertisers focus on conversions, clicks, and maximizing ROI, while publishers focus on filling their ad space and keeping the user …

Did you know the average person encounters up to 4000-10000 ads in a single day? That’s like being invited to 4000+ conversations at once. Exhausting, right? Here’s the catch: most …

The advertising world is changing—fast. Traditional ads that rely on clicks and impressions to measure success are losing steam as audiences demand something more engaging. Enter interactive advertising – reimagining …